I was approached by Yankee Doodle Candy to provide branding for their exciting new business. I designed the company logo and graphic branding for the Yankee cart situated in the Bull Ring.
With a very short time span of 5 days I created the initial logo and Americana flag designs. I then prepared artwork to be applied via vinyl transfers, to the pre-built cart. After an initial successful run in The Pavilions in Birmingham the cart was relocated to the Bullring. Click on to see some promotional materials.
Along with the launch went promotional flyers and T-Shirt Uniforms for staff. I also created a range of ‘Candy Pops’ labels to adorn the connected pick and mix stand.